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Megan Williams

Megan Williams

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Gauge Opinion Ltd are conducting another text poll after The Chancellor of the Exchequer, George Osborne, delivers his first 2010 Budget speech to the House of Commons on 22 June 2010.

Partnered with DLG, a major player in the market research and data distribution sector, Gauge Opinion has access to a database of 3.5 million mobile numbers of people aged 18 and over within the UK.

Our team of experts, including an ex-MORI researcher will send out the text immediately after Osborne concludes his speech. With speed on our side given that most people reply to a text within 5 minutes, we will gather responses, weight the data and results will be available all a matter of hours.

In his speech Mr. Osborne will outline how the government plans to raise and spend money during the coming year and the details of the £6bn of spending cuts to be made.

The Chancellor starts his speech at 12.30 on 22 June and we plan to find out how the UK respond to our new Government’s plans.

To take part in our poll register today by visiting www.gaugeopinion.co.uk/join

Tuesday, 01 June 2010 16:24

3.5 million mobile phone numbers

Gauge Opinion has secured access to 3.5 million mobile phone numbers to launch its new text polling service. By teaming up with leading marketing data supply group DLG.

Gauge Opinion is now able to carry out opinion polls by SMS text message of a representative sample of the UK population.

Our database of mobile phone numbers come with the necessary demographic information to ensure our polls accurately reflect public opinion across the country as a whole.

Today in the UK, most people have access to a mobile phone. More people have access to a mobile phone than have access to the internet. We believe that text messaging is the fastest way to create nationally representative UK opinion polls.

Our research team, including a former MORI researcher, is able to weight the responses to our polls so that the different groups within nation are properly represented in the final published poll results.

Many opinion polls are carried out over the internet or over the phone. The results can take several days to generate. However, most people reply to a text message on their mobile phone within an hour. Email and internet polls can take up to 24 hours to generate the same response levels. Text and mobile internet can be used to gauge public opinion faster than any other method. In a fast moving world with 24 hour news we believe we can make a real difference be getting the public view into the agenda at the same pace.

For more information please contact the Gauge Opinion team on 0845 3899909.

Wednesday, 07 April 2010 10:33

Steven visits The Sreepur Village

Last month Steven had the pleasure of visiting The Sreepur Village; one of our partnered charities. The Sreepur Village is a small non-religious, non-political organisation which funds and runs the Sreepur Women & Children's Village situated in rural Bangladesh.

The Village presently houses 500 babies and children and over 100 destitute women. The village provides a loving environment, food, clothing, education, and vocational training so that they can look forward to an independent adult life.

Steven was in Bangladesh for some meetings with political parties in Dhaka; the busy capital of Bangladesh. The village is situated two hours north of Dhaka so Steven was able to travel up there to spend the afternoon, meeting the organizers, look in on some of the childrens’ classes (without causing too much distraction) and really get a feel for the hard work done by all to ensure the village is a fun, safe, loving and beneficial environment for all of its’ inhabitants.

Gauge Opinion are delighted to be partnered with such a fantastic cause and will continue to support The Sreepur Village for as long as they let us!